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Key Responsibilities:
- Plan, brief and oversee the set up of campaigns for adidas to deliver profitable activations to achieve our KPIs
- Work with the agency to manage day-to-day campaign operations across various social media platforms.
- Drive ROMI in the mid and lower funnel through paid social campaigns for all EMEA markets.
- Manage the production and QA process of creative assets for performance advertising via our in- house creative, and digital activation teams.
- Work cross-functionally and align with the Product team on product feed testing and optimizing and with Newsroom on platform positioning to ensure social media plans adhere to Newsroom guidelines.
- Work with the Paid Social Manager to execute the paid social strategy, and deliver positive return on investment.
Key Relationships:
- Newsrooms
- Paid traffic product team
- Global teams
- DAT – Digital activation (content management and campaign planning)
- Global Creative Services
- Adaptation Agency
- External media agency
Knowledge, Skills and Abilities:
- Bachelor or Master degree required, with 3-5 years paid social experience gained from a social media/programmatic agency or advertiser, with a clear focus on sales campaigns.
- Comprehension of the digital infrastructure, ad-serving and tracking (DCM, Meta) including, tag management, cross device measurement technologies, is required. DMP experience is considered a plus.
- Product feed and catalogue management experience required.
- Strong project management and organisational skills, you will work with several third party providers that you need to fully understand and validate requirements in order to execute different implementations
- Experience with setting up Facebook and Instagram ads, as well as running an audience analysis is preferred
- Demonstrate ability to analyse common performance marketing metrics and make suggestions for improvement of campaign results. Experience with DoubleClick/Facebook platform and DB Stack, as well as Adobe Analytics is considered of high value
- Self-starter with ability to drive projects with minimum supervision / management
- Ability to communicate throughout different stakeholders on all levels of an organisation both technical and non-technical
- Exceptional attention to detail and analytical mind set
- Experience on Smartly Marketing Tool is a plus
- Excellent English communication and presentation skills, written and oral. Any extra language is a plus
- Excellent Excel skills
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
